The Open Source in Media Knowledge. Decades now, we are trying to find out "How Advertising Works". MediaMedicKit soul purpose is to unlock this mystery.
Knowledge is Power.
The Open Source for Knowledge
Looking for Advertising, Media, Marketing & Case Studies Papers? Having a library of thousand e-Papers to choose from, e-mail me with your field of interest to provide you with what you need. I review my e-mails on weekend.
Upcoming Seminars & Events
Digital & Social Media Conference (ANA)
15 July, 2010
Grand Hyatt New York, Park Avenue At Grand Central USA
The first-ever ANA Digital Conference is a must-attend event for
anyone who is trying to navigate their brands through this
ever-changing media landscape. Digital media has become a part
of consumer’s daily lives and they have become accustomed to
viewing content and connecting with people wherever and whenever
they want. Social media and viral videos have especially
exploded in the last few years. Despite this rapid growth,
clients have many questions and their issues include
measurement, agency selection, internal org structure, and
relinquishing control to the consumer while trying to influence
the dialogue.
Email: registration@ana.net
Web: ana.net
INMA South Asia Conference (INMA)
5 - 6 August, 2010
Mumbai India
The INMA South Asia Conference is a market-leading event
designed to capture strategic best practices and the
practicalities of newspaper advertising sales for newspaper
executives from the leading companies in India, Pakistan,
Bangladesh, Sri Lanka, and others interested in this region.
Web: inma.org
Summer Marketing Educator's Conference (AMA)
13 - 16 August, 2010
Boston, MA USA
Web: marketingpower.com
Agency/Client Forum (ANA)
15 September, 2010
583 Park Avenue, New York USA
Business today is under extreme short-term pressure. For clients
and agencies alike, Wall Street quarterly profit expectations
are overwhelming longer-term decision making. The conference
will explore ways to enhance and improve the client/agency
relationship dynamic to help lead to the best possible work and
optimal business results.
Email: registration@ana.net
Web: ana.net
Congress - Odyssey 2010 (ESOMAR)
12 - 15 September, 2010
Athens Greece
The move from transactional to relational research is at the
forefront of change in the Market Research industry.
Technological advancements, societal changes and the current
economic crisis are creating new dynamics – challenges to the
"traditional" wisdom of market research and marketing. There is
an increasing emphasis on the need to continually seek and
demonstrate new value propositions. The face of market research
is changing and with it so are many of the approaches and
methodologies we employ. Through the use of collaborative
relations, active listening, increased dialogue and observation,
market research is assessing its position and developing a
diverse set of skills both traditional and new to meet these
latest demands and to ensure that market research advances and
adapts to this new marketplace. As we enter a new decade, we as
an industry must stop and take stock - to reflect on our
research and approaches from the past, differentiate between
perception and reality and determine what the future holds.
ESOMAR is therefore proud to announce Odyssey 2010 – The
Changing Face of Market Research to be held in Athens, the
birthplace of critical thought and the foundation of modern
culture.
Email: customerservce@esomar.org
Web: esomar.org
ad:tech London (ad:tech)
21 - 22 September, 2010
Olympia - National Hall, London UK
Email:christopheasselin@dmgworldmedia.com
Web: ad-tech.com/london
Advertising Research 2010 (Warc)
23 September, 2010
The King's Fund, London UK
The field of advertising research continues to embrace a period
of rapid change as new research tools offer both greater
insights and challenges to advertisers. In addition, a richer
media landscape is driving the need for brand communications
professionals to have a clearer understanding of which research
methods should be used as the science of advertising analysis
comes of age. One of the biggest challenges is how advertisers
can better manage increasing amounts of data and make sense of
far more complex findings to learn exactly which messages -
across which medium - are producing maximum ROI. The conference
will examine in depth the best research tools and methodologies,
helping you decide where to invest advertising spend most wisely
using the optimum mix of traditional and emerging research
methods.
Email: clare.beveridge@warc.com
Outlook 2011: INMA Europe Conference (INMA)
29 September, 2010 - 1 October, 2010
Krakow Poland
Over the course of this prestigious three-day event, hundreds of
newsmedia professionals from all over Europe will gather in
Krakow to take part in a range of networking, lectures, debates
and workshops about the latest media trends and the challenges.
Keynote presentations will be followed by thought-provoking
roundtable discussions that will involve the audience and
stimulate networking. This conference is all about sharing ideas
and inspiring change! It will be a unique experience because it
will offer surprise, debate, drama, engagement, memories, and
excitement!
Web: inma.org
Radio Advertising
 |
Audience valuation and minority media - an analysis of the determinants of the value of radio audiences |
|
|
Digital what - the coming revolution in radio |
|
|
Gender role stereotyping in Australian radio commercials |
|
|
Give the people what they want - a content analysis of FM radio station home pages |
|
|
What Makes a Good Radio Remote - Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events |
Magazine Advertising
|
|
A Markov Mixture Model for Magazine Exposure |
|
|
Advertising clutter in consumer magazines - dimensions and effects |
|
|
Affinity-based media selection - magazine selection for brand message absorption |
|
|
Beyond print - A future for magazines |
|
|
Cigarette Advertising in Magazines for Latinas, White Women, and Men, 1998-2002 - A Preliminary Investigation |
|
|
Magazines Secret Weapon - Media Selection on the Basis of Behavior, as Opposed to Demography |
|
|
Men and Women in Indian Magazine Advertisements - A Preliminary Report |
|
|
Race and Beauty - A Comparison of Asian and Western Models in Women's Magazine Advertisements |
|
|
Targeting Women's Clothing Fashion Opinion Leaders in Media Planning - An Application for Magazines |
|
|
The effect of response position on trade magazine readership and usage |
|
|
The portrayal of women's images in magazine advertisements - Goffman's gender analysis revisited |
|
|
Types of Humor in Television and Magazine Advertising |
|
|
When is a teen magazine not a teen magazine |
|
|
Who pays for magazines - Advertisers or consumers |
|
|
Widening the gender gap - teenage magazines for girls and boys |
Newspaper Advertising
|
|
Advertisers Media Selection in Small Newspaper Markets |
|
|
Advertising Agencies Reduce Reliance on Newspaper Ads |
|
|
Commentary - Readership Research - Challenges and Chances |
|
|
Information Pollution - Labeling and Format of Advertorials |
|
|
Job Satisfaction in Newspaper Ad Departments |
|
|
Leadlines May Be Better Than Traditional Headlines |
|
|
New Media and Market Competition - A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan |
|
|
Newspapers Standards for Acceptable Advertising |
|
|
Prophets of Gloom - Why Do Newspaper Journalists Have So Little Faith in the Future of Newspapers |
|
|
The effects of monopolization on newspaper advertising rates |
|
|
The leverage theory of tying revisited - evidence from newspaper advertising |
|
|
Wanted - more newspaper ads |
|
|
What Influences Small Newspapers to Decide to Publish Online News |
|
|
What It Means to Be a Market-Oriented Newspaper |
Billboard Advertising
Internet Advertising
|
|
A brief history of internet time |
|
|
A Tale of Two Studies - Replicating Advertising Effectiveness and Content Evaluation in Print and on the Web |
|
|
A Multivariate Analysis of Web Usage |
|
|
Advertising - brand communications styles in established media and the Internet |
|
|
Advertising on the Web - is there response before click-through |
|
|
Advertising Value and Advertising on the Web |
|
|
An improved way to characterize internet users |
|
|
Attitude toward the site II - New information |
|
|
Banner Advertisements through a New Lens |
|
|
Children's Exposure to Negative Internet Content - Effects of Family Context |
|
|
Comparing the Effectiveness of the Web Site with Traditional Media |
|
|
Correlates of Integrated Marketing Communications |
|
|
Cyberspace Advertising vs. Other Media - Consumer vs. Mature Student Attitudes |
|
|
Developing a Scale to Measure the Interactivity of Websites |
|
|
Different Forced-Exposure Levels to Banner Advertisements |
|
|
Distance Learning and the Web - Are Advertising Programs Missing the Target |
|
|
Editorial - A Wake-up Call Recepeated |
|
|
Editorial - Another Unsolved Problem |
|
|
Editorial - Oh Those Kids! |
|
|
Effects of Configuration and Exposure Levels on Responses to Web Advertisements |
|
|
Effects of Structural and Perceptual Factors on Attitudes toward the Website |
|
|
Email Advertising - Exploratory Insights from Finland |
|
|
Factors Affecting Online Advertising Recall - A Study of Students |
|
|
Generating website traffic |
|
|
Getting the most from your presence in cyberspace |
|
|
How Smart Are Smart Banners |
|
|
Instilling consumer confidence in e-commerce |
|
|
Internet ad buys - what reach and frequency do they deliver |
|
|
Is Internet Advertising Ready for Prime Time |
|
|
Is the internet more effective than traditional media - Factors affecting the choice of media |
|
|
Location, Location, Location - Insights for Advertising Placement on the Web |
|
|
Love at First Site - A Study of Website Advertising Effectiveness |
|
|
Or is it an elephant - Stretching our minds for a new Web pricing model |
|
|
Post-adoption attitudes to advertising on the internet |
|
|
Potential Challenges the Internet Brings to the Agency-Advertiser Relationship |
|
|
Predictions for the New Millennium-Have They Come True |
|
|
Profiling user responses to commercial web sites |
|
|
Recall of brand placements in computer-video games |
|
|
Research in a world of expanding media options - chicken or egg |
|
|
Taking advantage of technology |
|
|
Teens Use of Traditional Media and the Internet |
|
|
Ten Years of Learning on How Online Advertising Builds Brands |
|
|
The digital dilemma - ten challenges facing minority-owned new media ventures |
|
|
The expanded ARF model - bridge to the accountable advertising future |
|
|
The Impact of Content and Design Elements on Banner Advertising Click-Through Rates |
|
|
The interactive telemedia index - an Internet-ITV impact model |
|
|
The internet audience - web use as mass behavior |
|
|
The Internet Shopper |
|
|
The Medium Is Not the Message - Advertising Effectiveness and Content Evaluation in Print and on the Web |
|
|
The once and future Web - scenarios for advertisers |
|
|
The Problem with Micro-Marketing |
|
|
The real impact of Internet advertising |
|
|
The role and effect of Web addresses in advertising |
|
|
Using reach-frequency for Web media planning |
|
|
Web Bulletin Board |
|
|
Web Commercials and Advertising Hierarchy-of-Effects |
|
|
Website advertising -- compliance considerations |
|
|
What products can be successfully promoted and sold via the internet |
|
|
What's Free on the Internet - An Update for Users |
Public Relations
|
|
An Inside Look at Russian Public Relations |
|
|
An Internet primer for public relations |
|
|
Ethics in strategic communication campaigns - the case for a new approach to public relations |
|
|
Performing public relations in Central and Eastern Europe |
|
|
Public Relations - News Not Fluff |
|
|
Public relations and international affairs - effects, ethics and responsibility |
|
|
Public relations in the year 2000 |
|
|
Public relations plays key role in launch of Alzheimer's assays |
|
|
Serial Murder Public Relations Tactics |
|
|
The Brave New World of Public Relations - A Look Back |
|
|
The evolving practice of public relations in North and South America |
|
|
The language of public relations |
Advertising Wearout
|
|
Advertising Wearout - What and How You Measure Matters |
|
|
An Empirical Investigation of Advertising Wearin and Wearout |
|
|
What Is Wearout Anyway |
Television Advertising
|
|
A Managerial Investigation into the Product Placement Industry |
|
|
A Vision of Media Planning in 2010 |
|
|
Agency Creatives like TV Advertising Best |
|
|
Alcohol portrayal on prime-time television - manifest and latent messages |
|
|
Avoiding Television Advertising |
|
|
Behavioral measures of television audience appreciation |
|
|
Beyond effective frequency - evaluating media schedules using frequency value planning |
|
|
Broadcast ratings and ethics |
|
|
Building better TV schedules |
|
|
Cable is too much better to lose |
|
|
Capitalizing on exploding television options |
|
|
Changing channels - media arts in the '90s |
|
|
Children's Television Advertising in the Multichannel Environment |
|
|
Commercial television - dead or alive |
|
|
Comparative Effectiveness of Executional Elements in TV Advertising - 15- versus 30-second Commercials |
|
|
Emotional Response to Television Commercials |
|
|
How People Watch Television As Investigated Using Focus Group Techniques |
|
|
Identifying viewer segments for television programs |
|
|
Interest-based Segments of TV Audiences |
|
|
Is television a text |
|
|
Measuring quality television |
|
|
PCs vs. TVs |
|
|
Single vs. double source data for TV program selection |
|
|
Television Optimizers - Did They Change the Way We Do Business |
|
|
Television station standards for acceptable advertising |
|
|
Television Via the Internet - New Directions |
|
|
The Elastic Body Image - The Effect of Television Advertising and Programming on Body Image Distortions in Young Women |
|
|
The impact of television advertising on children's Christmas wishes |
|
|
The interactions between computer and television usage |
|
|
The relationship between advertising message strategy and television commercial effectiveness |
|
|
TV or not TV - that is the question |
|
|
Unscrambling digital TV |
|
|
Uses of sex appeals in prime-time television commercials |
|
|
Using TV daypart Double Jeopardy Effects to boost advertising efficiency |
|
|
What can one TV exposure do |
|
|
What Children Watch When They Watch TV |
|
|
What Happens to Television Ratings During Commercial Breaks |
|
|
Zapp - A study on switching behavior during commercial breaks |
|
|
Zapping Behavior during Commercial Breaks |
Advertising Clutter
|
|
Advertising clutter in consumer magazines - dimensions and effects |
|
|
Aging and the problem of television clutter |
|
|
Clutter and serial order redefined and retested |
|
|
Competitive Clutter in Network Television Advertising - Current Levels and Advertiser Responses |
|
|
Consumer perceptions of advertising clutter and its impact across various media |
|
|
Does Your Ad Have Too Many Pictures |
|
|
What Happens to Television Ratings During Commercial Breaks |
Advertising Effectiveness
|
|
A Look at the Long-Run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions |
|
|
A New Model for Measuring Advertising Effectiveness |
|
|
A Tale of Two Studies - Replicating Advertising Effectiveness and Content Evaluation in Print and on the Web |
|
|
Advertising and Promotion Leverage on Arts Sponsorship Effectiveness |
|
|
Advertising Attitudes and Advertising Effectiveness |
|
|
Advertising to increase effectiveness of use |
|
|
An effectiveness yardstick to measure public relations success |
|
|
Beyond effective frequency - evaluating media schedules using frequency value planning |
|
|
Brand Salience versus Brand Image - Two Theories of Advertising Effectiveness |
|
|
Communication - the lever of effectiveness and productivity |
|
|
Community - a hidden value in the Advertising Effectiveness Awards |
|
|
Comparative Effectiveness of Executional Elements in TV Advertising - 15- versus 30-second Commercials |
|
|
Comparing the Effectiveness of the Web Site with Traditional Media |
|
|
Creating an Effective Web Site |
|
|
Creating effective brand names - a study of the naming process |
|
|
Creativity vs. effectiveness - An integrating classification for advertising |
|
|
Developing a Cost-Effective Brand Loyalty Program |
|
|
Does your Web site attract or repel customers - Three tests of Web site effectiveness |
|
|
Editorial Environment and Advertising Effectiveness |
|
|
Effective frequency - one exposure or three factors |
|
|
Effective frequency - then and now |
|
|
Effective public relations ... more than a few news releases |
|
|
Effective public relations techniques for the small business in a competitive market environment |
|
|
Effective reach and frequency - does it really make sense |
|
|
Effectiveness objectives and the EFFIE awards |
|
|
Getting Viewers to Your Website - A Study of Direct Mail CD-ROM Effectiveness |
|
|
How advertising response modeling (ARM) can increase ad effectiveness |
|
|
If not effective frequency then what |
|
|
Improving the effectiveness of outdoor advertising - lessons from a study of 282 campaigns |
|
|
Increasing advertising effectiveness through better selection of media |
|
|
Increasing Quality in Measuring Advertising Effectiveness - A Meta-Analysis of Question Framing in Conversion Studies |
|
|
Investigating the impact of executional style on television commercial effectiveness |
|
|
Is the internet more effective than traditional media - Factors affecting the choice of media |
|
|
Love at First Site - A Study of Website Advertising Effectiveness |
|
|
Measuring Human Resource managements effectiveness in improving performance |
|
|
Measuring Web Advertising Effectiveness in China |
|
|
Planned or impulse purchases - How to create effective infomercials |
|
|
Practitioners Evolving Views on Product Placement Effectiveness |
|
|
Programs of Different Genres Familiarity and Audience Demographics |
|
|
Quantifying the Ripple - Word-of-Mouth and Advertising Effectiveness |
|
|
Sequence Matters - A More Effective Way to Use Advertising and Publicity |
|
|
Super Bowl Advertising Effectiveness - Hollywood Finds the Games Golden |
|
|
The effect of modern female sex role portrayals on advertising effectiveness |
|
|
The Effectiveness of Increasing Sample Size to Mitigate the Influence of Population Characteristics in Haphazard Sampling |
|
|
The Effectiveness of Indigenous Job Search Strategies |
|
|
The Effectiveness of Negative Political Advertising - A Case Study |
|
|
The impact of size color and copy quantity on yellow pages advertising effectiveness |
|
|
The Medium Is Not the Message - Advertising Effectiveness and Content Evaluation in Print and on the Web |
|
|
The relationship between advertising message strategy and television commercial effectiveness |
|
|
Using Self-Concept to Assess Advertising Effectiveness |
|
|
Using the value equation to evaluate campaign effectiveness |
|
|
Using Viewer Attitudes to Evaluate TV Program Effectiveness |
|
|
What does effective frequency mean in 1997 |
|
|
What Have You Done For Me Lately - Exploring Effectiveness in Public Relations |
|
|
What if the Energizer Bunny were female - importance of gender in perceptions of advertising spokes-character effectiveness |
|
|
What Makes a Good Radio Remote - Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events |
Advertising Recall
|
|
Advertising recognition and recall by age - including teens |
|
|
Factors Affecting In-market Recall of Food Product Advertising |
|
|
Factors Affecting Online Advertising Recall - A Study of Students |
|
|
Information-Processing Analysis of Television Advertisement Recall |
|
|
Measuring Affective Advertising - Implications of Low Attention Processing on Recall |
|
|
Memory without Recall Exposure without Perception |
|
|
Point of view - Recall Revisited - Recall Redux |
|
|
Recall and Recognition - A Very Close Relationship |
|
|
Recall Liking and Creativity in TV Commercials - A New Approach |
|
|
Recall of brand placements in computer-video games |
|
|
Recall Revisited - Recall Redux - more reactions |
|
|
Recall revisited - Recall Redux - some reactions |
|
|
Recognition Recall and Rating Scales |
|
|
Recognition versus recall |
|
|
Reconsidering Recall and Emotion in Advertising |
|
|
Rejoinder to Hal Ross response to Recall Revisited - Recall Redux |
|
|
Rejoinder to Larry Gibsons response to Recall Revisited - Recall Redux |
|
|
The Cyber-Revolution in Product Recall Public Relations |