The Open Source in Media Knowledge. Decades now, we are trying to find out "How Advertising Works". MediaMedicKit soul purpose is to unlock this mystery.
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Upcoming Seminars & Events
Changing Lives (Future Foundation)
10 January, 2010
Email: josiew@futurefoundation.net
Web: futurefoundation.net
Executive Leadership Program (AAAA)
11 - 15 January, 2010
Four Seasons Resort, Palm Beach, Florida USA
Now more than ever, advertising agency executives are faced with
critical business issues that significantly impact the success
of both the agency and its employees. The 4A’s Executive
Leadership Program guides participants in developing the skills,
perspectives and confidence necessary to navigate their agencies
through the rough terrain of the current economic environment.
Email: tstarwalt@aaaa.org
Web: aaaa.org
2010 ANA TV & Everything Video Forum (ANA)
11 February, 2010
New York Marriott Marquis, Times Square USA
The ANA TV & Everything Video Forum recognizes that the role of
television in the media mix is being redefined and broadened. In
addition to "traditional" television, the TV & Everything Video
Forum will explore the use of video on any type of screen or
device-the computer/Internet, mobile, point-of-purchase, gaming,
and more.
Email: registration@ana.net
Web: ana.net
IAB Annual Leadership Meeting (IAB)
21 - 23 February, 2010
La Costa Resort, Carlsbad USA
Revenue: The Next Wave, the theme of the IAB Annual Leadership
Meeting in 2010, captures what is foremost in the minds of
industry leaders—how to define the path forward for new media
models to realize the full potential of interactive to drive
substantial revenue. In just two years, the IAB Annual
Leadership meeting has established itself as the central thought
leadership venue for senior executives to discuss and debate
potential solutions to the most pressing challenges facing
marketers, agencies and publishers.
Web: iab.net
Global Healthcare 2010 (ESOMAR)
28 February, 2010 - 2 March, 2010
W New York USA
The Global Healthcare sector has historically been fairly
resilient to recessions, but it is not ‘recession proof’. The
long-term prospects for the sector are good, as strong growth in
emerging markets, an ageing population, and growing levels of
lifestyle-related chronic diseases in the developed world drive
demand. However, the industry dynamics are fundamentally
changing. For instance: the application of Web 2.0 technologies
and new marketing strategies are transforming the world of care
delivery worldwide. The ESOMAR Global Healthcare 2010 conference
focuses on innovation, market trends, and the role of research
as the catalyst of this evolution.
Email: customerservce@esomar.org
Web: esomar.org
Transformation 2010 (AAAA)
28 February, 2010 - 3 March, 2010
Hilton San Francisco Union Square USA
Transformation 2010 is not just the amalgamation of the 4A’s
Media and Leadership Conferences. It’s a unique opportunity to
get everyone—managers, creatives, media, digital,
production—into the same room at the same time to discuss the
pressing matters of the day. Collaborate with and ask questions
of one another. Listen to leaders who have first-hand experience
in transforming their own businesses to meet the emerging needs
of a new era. Be a part of the bigger picture, the solutions to
the time-consuming age-old questions of monetization and
evolution.
Email: tstarwalt@aaaa.org
Web: aaaa.org
Social Media Series: Social Networking World Forum 2010
(Six Degrees)
15 - 16 March, 2010
Olympia, London UK
Two day event with four dedicated conference streams: Social
Networking World Forum, Corporate Social Networking, Social TV
and Mobile Social Networking Forum. Featuring key speakers from
global brands, organisations, social networking publishers and
developers, pioneering social media leaders, top agencies,
content producers plus many more. Also includes joint exhibition
& evening networking reception and full workshop programme
within the exhibition area. Take advantage of a pre-show online
meeting planner for all delegates. Free-to-attend
exhibition-only passes also available.
Email: Natalie@SixDegs.com
Web: socialnetworking-forum.com
2010 Advertising Law & Business Affairs Conference
(ANA)
17 - 18 March, 2010
The Park Hyatt, Washington, DC USA
The advertising industry is facing unprecedented challenges.
Radical new policy initiatives, the most significant since the
Great Depression, will transform the practice of advertising.
Meanwhile, developments in the courts impacting the First
Amendment and new regulatory and self-regulatory initiatives
continue to reshape the legal environment for advertising. In
celebration of ANA's 100th anniversary, our sixth-annual
conference will take place for the first time in Washington, DC
in recognition of the changing environment. These changes will
impact virtually every aspect of advertising activity: from tax
policy to the potential creation of a new mega-agency to oversee
financial advertising and marketing, from the dramatic
enhancement of the FTC's regulatory rulemaking and enforcement
powers to the accelerating efforts to extend and expand existing
regulation to the new media. Join us to hear from leading legal
experts and top representatives from the FTC, FCC, FDA and the
Congress in order to help you navigate this increasingly
turbulent legal and political environment.
Email: registration@ana.net
Web: ana.net
Re:Think 2010: The ARF 56th Annual Convention + Expo (ARF)
22 - 24 March, 2010
Marriott Marquis, New York City USA
Re:think is the seminal research forum of the year where the
entire industry gathers and the latest indispensable knowledge
driving advertising and marketing is discovered, explored and
challenged. The Re:think Expo showcases the latest innovative
market research services and products in one easy-to-navigate
location. Along with high-level networking, free education and
leading-edge industry knowledge resources, the expo is a
must-attend show. ARF’s exclusive knowledge resources will be
featured and demonstrated at the expo.
Web: thearf.org
Research 2010: The Annual Conference (MRS)
23 - 24 March, 2010
Park Plaza Riverbank, London UK
This landmark event, now in its 53rd year, will continue to
bring together the foremost movers and shakers, thinkers and
innovators in research with groundbreaking papers, discussions
and networking. The two-day conference will be chaired once
again by Nick Coates, Research Director at Promise and Simon
Lidington, Chief Exchanger at Insight Exchange. The four major
themes of the conference this year cover society,sectors,
business and techniques. We look forward to seeing you and your
colleagues for what promises to be an exciting, inspiring and
extremely worthwhile event.
Email: james.coyle@mrs.org.uk
Web: research-live.com
Radio Advertising
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Audience valuation and minority media - an analysis of the determinants of the value of radio audiences |
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Digital what - the coming revolution in radio |
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Gender role stereotyping in Australian radio commercials |
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Give the people what they want - a content analysis of FM radio station home pages |
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What Makes a Good Radio Remote - Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events |
Magazine Advertising
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A Markov Mixture Model for Magazine Exposure |
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Advertising clutter in consumer magazines - dimensions and effects |
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Affinity-based media selection - magazine selection for brand message absorption |
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Beyond print - A future for magazines |
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Cigarette Advertising in Magazines for Latinas, White Women, and Men, 1998-2002 - A Preliminary Investigation |
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Magazines Secret Weapon - Media Selection on the Basis of Behavior, as Opposed to Demography |
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Men and Women in Indian Magazine Advertisements - A Preliminary Report |
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Race and Beauty - A Comparison of Asian and Western Models in Women's Magazine Advertisements |
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Targeting Women's Clothing Fashion Opinion Leaders in Media Planning - An Application for Magazines |
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The effect of response position on trade magazine readership and usage |
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The portrayal of women's images in magazine advertisements - Goffman's gender analysis revisited |
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Types of Humor in Television and Magazine Advertising |
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When is a teen magazine not a teen magazine |
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Who pays for magazines - Advertisers or consumers |
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Widening the gender gap - teenage magazines for girls and boys |
Newspaper Advertising
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Advertisers Media Selection in Small Newspaper Markets |
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Advertising Agencies Reduce Reliance on Newspaper Ads |
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Commentary - Readership Research - Challenges and Chances |
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Information Pollution - Labeling and Format of Advertorials |
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Job Satisfaction in Newspaper Ad Departments |
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Leadlines May Be Better Than Traditional Headlines |
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New Media and Market Competition - A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan |
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Newspapers Standards for Acceptable Advertising |
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Prophets of Gloom - Why Do Newspaper Journalists Have So Little Faith in the Future of Newspapers |
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The effects of monopolization on newspaper advertising rates |
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The leverage theory of tying revisited - evidence from newspaper advertising |
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Wanted - more newspaper ads |
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What Influences Small Newspapers to Decide to Publish Online News |
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What It Means to Be a Market-Oriented Newspaper |
Billboard Advertising
Internet Advertising
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A brief history of internet time |
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A Tale of Two Studies - Replicating Advertising Effectiveness and Content Evaluation in Print and on the Web |
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A Multivariate Analysis of Web Usage |
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Advertising - brand communications styles in established media and the Internet |
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Advertising on the Web - is there response before click-through |
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Advertising Value and Advertising on the Web |
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An improved way to characterize internet users |
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Attitude toward the site II - New information |
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Banner Advertisements through a New Lens |
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Children's Exposure to Negative Internet Content - Effects of Family Context |
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Comparing the Effectiveness of the Web Site with Traditional Media |
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Correlates of Integrated Marketing Communications |
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Cyberspace Advertising vs. Other Media - Consumer vs. Mature Student Attitudes |
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Developing a Scale to Measure the Interactivity of Websites |
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Different Forced-Exposure Levels to Banner Advertisements |
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Distance Learning and the Web - Are Advertising Programs Missing the Target |
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Editorial - A Wake-up Call Recepeated |
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Editorial - Another Unsolved Problem |
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Editorial - Oh Those Kids! |
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Effects of Configuration and Exposure Levels on Responses to Web Advertisements |
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Effects of Structural and Perceptual Factors on Attitudes toward the Website |
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Email Advertising - Exploratory Insights from Finland |
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Factors Affecting Online Advertising Recall - A Study of Students |
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Generating website traffic |
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Getting the most from your presence in cyberspace |
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How Smart Are Smart Banners |
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Instilling consumer confidence in e-commerce |
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Internet ad buys - what reach and frequency do they deliver |
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Is Internet Advertising Ready for Prime Time |
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Is the internet more effective than traditional media - Factors affecting the choice of media |
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Location, Location, Location - Insights for Advertising Placement on the Web |
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Love at First Site - A Study of Website Advertising Effectiveness |
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Or is it an elephant - Stretching our minds for a new Web pricing model |
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Post-adoption attitudes to advertising on the internet |
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Potential Challenges the Internet Brings to the Agency-Advertiser Relationship |
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Predictions for the New Millennium-Have They Come True |
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Profiling user responses to commercial web sites |
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Recall of brand placements in computer-video games |
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Research in a world of expanding media options - chicken or egg |
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Taking advantage of technology |
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Teens Use of Traditional Media and the Internet |
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Ten Years of Learning on How Online Advertising Builds Brands |
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The digital dilemma - ten challenges facing minority-owned new media ventures |
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The expanded ARF model - bridge to the accountable advertising future |
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The Impact of Content and Design Elements on Banner Advertising Click-Through Rates |
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The interactive telemedia index - an Internet-ITV impact model |
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The internet audience - web use as mass behavior |
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The Internet Shopper |
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The Medium Is Not the Message - Advertising Effectiveness and Content Evaluation in Print and on the Web |
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The once and future Web - scenarios for advertisers |
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The Problem with Micro-Marketing |
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The real impact of Internet advertising |
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The role and effect of Web addresses in advertising |
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Using reach-frequency for Web media planning |
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Web Bulletin Board |
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Web Commercials and Advertising Hierarchy-of-Effects |
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Website advertising -- compliance considerations |
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What products can be successfully promoted and sold via the internet |
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What's Free on the Internet - An Update for Users |
Public Relations
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An Inside Look at Russian Public Relations |
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An Internet primer for public relations |
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Ethics in strategic communication campaigns - the case for a new approach to public relations |
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Performing public relations in Central and Eastern Europe |
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Public Relations - News Not Fluff |
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Public relations and international affairs - effects, ethics and responsibility |
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Public relations in the year 2000 |
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Public relations plays key role in launch of Alzheimer's assays |
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Serial Murder Public Relations Tactics |
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The Brave New World of Public Relations - A Look Back |
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The evolving practice of public relations in North and South America |
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The language of public relations |
Advertising Wearout
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Advertising Wearout - What and How You Measure Matters |
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An Empirical Investigation of Advertising Wearin and Wearout |
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What Is Wearout Anyway |
Television Advertising
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A Managerial Investigation into the Product Placement Industry |
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A Vision of Media Planning in 2010 |
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Agency Creatives like TV Advertising Best |
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Alcohol portrayal on prime-time television - manifest and latent messages |
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Avoiding Television Advertising |
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Behavioral measures of television audience appreciation |
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Beyond effective frequency - evaluating media schedules using frequency value planning |
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Broadcast ratings and ethics |
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Building better TV schedules |
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Cable is too much better to lose |
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Capitalizing on exploding television options |
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Changing channels - media arts in the '90s |
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Children's Television Advertising in the Multichannel Environment |
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Commercial television - dead or alive |
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Comparative Effectiveness of Executional Elements in TV Advertising - 15- versus 30-second Commercials |
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Emotional Response to Television Commercials |
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How People Watch Television As Investigated Using Focus Group Techniques |
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Identifying viewer segments for television programs |
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Interest-based Segments of TV Audiences |
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Is television a text |
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Measuring quality television |
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PCs vs. TVs |
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Single vs. double source data for TV program selection |
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Television Optimizers - Did They Change the Way We Do Business |
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Television station standards for acceptable advertising |
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Television Via the Internet - New Directions |
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The Elastic Body Image - The Effect of Television Advertising and Programming on Body Image Distortions in Young Women |
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The impact of television advertising on children's Christmas wishes |
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The interactions between computer and television usage |
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The relationship between advertising message strategy and television commercial effectiveness |
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TV or not TV - that is the question |
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Unscrambling digital TV |
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Uses of sex appeals in prime-time television commercials |
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Using TV daypart Double Jeopardy Effects to boost advertising efficiency |
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What can one TV exposure do |
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What Children Watch When They Watch TV |
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What Happens to Television Ratings During Commercial Breaks |
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Zapp - A study on switching behavior during commercial breaks |
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Zapping Behavior during Commercial Breaks |
Advertising Clutter
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Advertising clutter in consumer magazines - dimensions and effects |
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Aging and the problem of television clutter |
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Clutter and serial order redefined and retested |
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Competitive Clutter in Network Television Advertising - Current Levels and Advertiser Responses |
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Consumer perceptions of advertising clutter and its impact across various media |
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Does Your Ad Have Too Many Pictures |
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What Happens to Television Ratings During Commercial Breaks |
Advertising Effectiveness
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A Look at the Long-Run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions |
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A New Model for Measuring Advertising Effectiveness |
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A Tale of Two Studies - Replicating Advertising Effectiveness and Content Evaluation in Print and on the Web |
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Advertising and Promotion Leverage on Arts Sponsorship Effectiveness |
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Advertising Attitudes and Advertising Effectiveness |
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Advertising to increase effectiveness of use |
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An effectiveness yardstick to measure public relations success |
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Beyond effective frequency - evaluating media schedules using frequency value planning |
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Brand Salience versus Brand Image - Two Theories of Advertising Effectiveness |
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Communication - the lever of effectiveness and productivity |
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Community - a hidden value in the Advertising Effectiveness Awards |
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Comparative Effectiveness of Executional Elements in TV Advertising - 15- versus 30-second Commercials |
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Comparing the Effectiveness of the Web Site with Traditional Media |
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Creating an Effective Web Site |
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Creating effective brand names - a study of the naming process |
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Creativity vs. effectiveness - An integrating classification for advertising |
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Developing a Cost-Effective Brand Loyalty Program |
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Does your Web site attract or repel customers - Three tests of Web site effectiveness |
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Editorial Environment and Advertising Effectiveness |
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Effective frequency - one exposure or three factors |
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Effective frequency - then and now |
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Effective public relations ... more than a few news releases |
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Effective public relations techniques for the small business in a competitive market environment |
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Effective reach and frequency - does it really make sense |
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Effectiveness objectives and the EFFIE awards |
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Getting Viewers to Your Website - A Study of Direct Mail CD-ROM Effectiveness |
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How advertising response modeling (ARM) can increase ad effectiveness |
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If not effective frequency then what |
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Improving the effectiveness of outdoor advertising - lessons from a study of 282 campaigns |
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Increasing advertising effectiveness through better selection of media |
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Increasing Quality in Measuring Advertising Effectiveness - A Meta-Analysis of Question Framing in Conversion Studies |
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Investigating the impact of executional style on television commercial effectiveness |
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Is the internet more effective than traditional media - Factors affecting the choice of media |
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Love at First Site - A Study of Website Advertising Effectiveness |
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Measuring Human Resource managements effectiveness in improving performance |
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Measuring Web Advertising Effectiveness in China |
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Planned or impulse purchases - How to create effective infomercials |
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Practitioners Evolving Views on Product Placement Effectiveness |
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Programs of Different Genres Familiarity and Audience Demographics |
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Quantifying the Ripple - Word-of-Mouth and Advertising Effectiveness |
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Sequence Matters - A More Effective Way to Use Advertising and Publicity |
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Super Bowl Advertising Effectiveness - Hollywood Finds the Games Golden |
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The effect of modern female sex role portrayals on advertising effectiveness |
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The Effectiveness of Increasing Sample Size to Mitigate the Influence of Population Characteristics in Haphazard Sampling |
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The Effectiveness of Indigenous Job Search Strategies |
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The Effectiveness of Negative Political Advertising - A Case Study |
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The impact of size color and copy quantity on yellow pages advertising effectiveness |
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The Medium Is Not the Message - Advertising Effectiveness and Content Evaluation in Print and on the Web |
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The relationship between advertising message strategy and television commercial effectiveness |
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Using Self-Concept to Assess Advertising Effectiveness |
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Using the value equation to evaluate campaign effectiveness |
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Using Viewer Attitudes to Evaluate TV Program Effectiveness |
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What does effective frequency mean in 1997 |
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What Have You Done For Me Lately - Exploring Effectiveness in Public Relations |
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What if the Energizer Bunny were female - importance of gender in perceptions of advertising spokes-character effectiveness |
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What Makes a Good Radio Remote - Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events |
Advertising Recall
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Advertising recognition and recall by age - including teens |
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Factors Affecting In-market Recall of Food Product Advertising |
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Factors Affecting Online Advertising Recall - A Study of Students |
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Information-Processing Analysis of Television Advertisement Recall |
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Measuring Affective Advertising - Implications of Low Attention Processing on Recall |
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Memory without Recall Exposure without Perception |
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Point of view - Recall Revisited - Recall Redux |
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Recall and Recognition - A Very Close Relationship |
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Recall Liking and Creativity in TV Commercials - A New Approach |
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Recall of brand placements in computer-video games |
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Recall Revisited - Recall Redux - more reactions |
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Recall revisited - Recall Redux - some reactions |
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Recognition Recall and Rating Scales |
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Recognition versus recall |
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Reconsidering Recall and Emotion in Advertising |
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Rejoinder to Hal Ross response to Recall Revisited - Recall Redux |
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Rejoinder to Larry Gibsons response to Recall Revisited - Recall Redux |
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The Cyber-Revolution in Product Recall Public Relations |