MediaMedicKit.com

The Open Source in Media Knowledge. Decades now, we are trying to find out "How Advertising Works". MediaMedicKit soul purpose is to unlock this mystery.

Knowledge is Power.

Video & Audio Seminars

Interesting Seminars and Documentaries found from various sources. Seminars are for reference use only.

Upcoming Seminars & Events

Digital & Social Media Conference (ANA)
15 July, 2010
Grand Hyatt New York, Park Avenue At Grand Central USA
The first-ever ANA Digital Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer’s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Email: registration@ana.net

Web: ana.net

INMA South Asia Conference (INMA)
5 - 6 August, 2010
Mumbai India
The INMA South Asia Conference is a market-leading event designed to capture strategic best practices and the practicalities of newspaper advertising sales for newspaper executives from the leading companies in India, Pakistan, Bangladesh, Sri Lanka, and others interested in this region.

Web: inma.org

Summer Marketing Educator's Conference (AMA)
13 - 16 August, 2010
Boston, MA USA

Web: marketingpower.com

Agency/Client Forum (ANA)
15 September, 2010
583 Park Avenue, New York USA
Business today is under extreme short-term pressure. For clients and agencies alike, Wall Street quarterly profit expectations are overwhelming longer-term decision making. The conference will explore ways to enhance and improve the client/agency relationship dynamic to help lead to the best possible work and optimal business results.

Email: registration@ana.net

Web: ana.net

Congress - Odyssey 2010 (ESOMAR)
12 - 15 September, 2010
Athens Greece
The move from transactional to relational research is at the forefront of change in the Market Research industry. Technological advancements, societal changes and the current economic crisis are creating new dynamics – challenges to the "traditional" wisdom of market research and marketing. There is an increasing emphasis on the need to continually seek and demonstrate new value propositions. The face of market research is changing and with it so are many of the approaches and methodologies we employ. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace. As we enter a new decade, we as an industry must stop and take stock - to reflect on our research and approaches from the past, differentiate between perception and reality and determine what the future holds. ESOMAR is therefore proud to announce Odyssey 2010 – The Changing Face of Market Research to be held in Athens, the birthplace of critical thought and the foundation of modern culture.

Email: customerservce@esomar.org

Web: esomar.org

ad:tech London (ad:tech)
21 - 22 September, 2010
Olympia - National Hall, London UK

Email:christopheasselin@dmgworldmedia.com

Web: ad-tech.com/london

Advertising Research 2010 (Warc)
23 September, 2010
The King's Fund, London UK
The field of advertising research continues to embrace a period of rapid change as new research tools offer both greater insights and challenges to advertisers. In addition, a richer media landscape is driving the need for brand communications professionals to have a clearer understanding of which research methods should be used as the science of advertising analysis comes of age. One of the biggest challenges is how advertisers can better manage increasing amounts of data and make sense of far more complex findings to learn exactly which messages - across which medium - are producing maximum ROI. The conference will examine in depth the best research tools and methodologies, helping you decide where to invest advertising spend most wisely using the optimum mix of traditional and emerging research methods.

Email: clare.beveridge@warc.com

Web: warc.com/adresearch2010

Outlook 2011: INMA Europe Conference (INMA)
29 September, 2010 - 1 October, 2010
Krakow Poland
Over the course of this prestigious three-day event, hundreds of newsmedia professionals from all over Europe will gather in Krakow to take part in a range of networking, lectures, debates and workshops about the latest media trends and the challenges. Keynote presentations will be followed by thought-provoking roundtable discussions that will involve the audience and stimulate networking. This conference is all about sharing ideas and inspiring change! It will be a unique experience because it will offer surprise, debate, drama, engagement, memories, and excitement!

Web: inma.org

E-mail comments, questions and media theories for discussion.

Video Seminars

	Al Ries - War in the Boardroom (Part 1, Part 2, Part 3, Part 4). Lifting the Velvet Curtain in the boardroom. Why marketing always seems to clash with management.
	Al Ries - Focus (Part1, Part 2). Lecture on building brands through focus.
	Dan Kennedy's Magnetic Marketing Vol. 2. Dan Kennedy's amazingly powerful advertising, marketing, direct marketing, customer/client attraction and persuasion strategies revealed.
	Tom Feltenstein Speech (Preview). Neighbourhood Marketing.
	The Future of Media. Keynote speech by Digital futurist Mike Walsh to the graduating students of the Australian Film, Radio & Television School.
	Next Generation Innovation 2006. Discover why advertising might be dead as Guy Kawasaki moderates a panel of high school and college students to uncover what young people are doing with their cell phones, cameras, computers, game conceals, and parents credit cards.
	Rich Shefren's Business Building Presentation. Watch Rich Schefren discuss the powerful concepts behind his successful business building career.
	How to get more business through your website. A Distilled seminar on how to get more business through your website, covering search engine optimization, Google AdWords and pay per click (PPC) advertising and improving conversions.
	NextStep Web Workshop Part 1. This part of the first workshop discusses the basics of Internet advertising using text based ads. Key points are on uses of ads, who provides ad services, and common terms used in Internet advertising campaigns.
	Internet Marketing Traffic Generator - How to Advertise in EZines. Internet marketer and small business consultant Rasheed Ali describes how to write Solo Ads and Sponsor Ads to bring in quick bursts of traffic and sales to your website. This is a commonly overlooked way to generate a huge income online.

Documentaries

	The Persuaders. In "The Persuaders," a 90-minute documentary, media and culture critic Douglas Rushkoff examines how changes in marketing practices are influencing U.S. culture and politics.
	The Merchants of Cool. Creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

Events

	Future Marketing Summits - London (2006)
	Future Marketing Summits - New York (2006)

Interviews

	Jay Conrad Levinson - Father of Guerrilla Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8) (Video Interview)
	Jay Conrad Levinson - Father of Guerrilla Marketing (Part 1, Part 2, Part 3, Part 4) (Audio Interview)

Audio Seminars

	Al Ries - Marketing Warfare (Part 1, Part 2)
	Al Ries - Laws of Marketing (Part1, Part2, Part3, Part4, Part5, Part6, Part7, Part8, Part9, Part10, Part11)
	Al Ries - Focus; The Future of Your Company Depends on It (Part1, Part2, Part3, Part4, Part5, Part6, Part7, Part8, Part9, Part10, Part11, Part12, Part13, Part14, Part15, Part16, Part17, Part18, Part19)
	Dan Kennedy - Customer appreciation (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6)
	Dan Kennedy - Magnetic Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12)
	Frederick Reichheld - The Loyalty Effect (Part 1)
	Godin, Seth - Making Money On The Web (Part 1)
	Godwin, Seth - Unleashing the Ideavirus (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38)
	Gonzo Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47, Part 48, Part 49, Part 50, Part 51)
	Jack Trout - The New Positioning (Part 1, Part 2, Part 3, Part 4)
	Jeffrey Fox - How To Become A Marketing Superstar (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27)
	How to Grow When Markets Don't (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47, Part48, Part 49, Part 50, Part 51, Part 52, Part 53)
	John Kilcullen - How to Build a Brand (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10)
	Lisa Ford - Building A Customer-Driven Organization (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Lisa Ford - How to Give Exceptional Customer Service (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Marketing Mindsets (Hypnotica interviews Jack Trout & Lee Silber) (Part 1, Part 2)
	Mitch Meyerson & Jay Levinson - Guerrilla Marketing Toolkit (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28)
	NYT - Sales & Marketing "Pocket MBA Series" (Part 1, Part 2, Part 3, Part 4)
	Portable MBA in Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Sergio Zyman - The End of Marketing As We Know It (Part 1, Part 2, Part 3, Part 4)
	Ten Deadly Marketing Sins by Philip Kotler (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13)
	Tim Sanders - Love Is The Killer App (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47)