MediaMedicKit.com

The Open Source in Media Knowledge. Decades now, we are trying to find out "How Advertising Works". MediaMedicKit soul purpose is to unlock this mystery.

Knowledge is Power.

Video & Audio Seminars

Interesting Seminars and Documentaries found from various sources. Seminars are for reference use only.

Upcoming Seminars & Events

Changing Lives (Future Foundation)
10 January, 2010

Email: josiew@futurefoundation.net

Web: futurefoundation.net

Executive Leadership Program (AAAA)
11 - 15 January, 2010
Four Seasons Resort, Palm Beach, Florida USA
Now more than ever, advertising agency executives are faced with critical business issues that significantly impact the success of both the agency and its employees. The 4A’s Executive Leadership Program guides participants in developing the skills, perspectives and confidence necessary to navigate their agencies through the rough terrain of the current economic environment.

Email: tstarwalt@aaaa.org

Web: aaaa.org

2010 ANA TV & Everything Video Forum (ANA)
11 February, 2010
New York Marriott Marquis, Times Square USA
The ANA TV & Everything Video Forum recognizes that the role of television in the media mix is being redefined and broadened. In addition to "traditional" television, the TV & Everything Video Forum will explore the use of video on any type of screen or device-the computer/Internet, mobile, point-of-purchase, gaming, and more.

Email: registration@ana.net

Web: ana.net

IAB Annual Leadership Meeting (IAB)
21 - 23 February, 2010
La Costa Resort, Carlsbad USA
Revenue: The Next Wave, the theme of the IAB Annual Leadership Meeting in 2010, captures what is foremost in the minds of industry leaders—how to define the path forward for new media models to realize the full potential of interactive to drive substantial revenue. In just two years, the IAB Annual Leadership meeting has established itself as the central thought leadership venue for senior executives to discuss and debate potential solutions to the most pressing challenges facing marketers, agencies and publishers.

Web: iab.net

Global Healthcare 2010 (ESOMAR)
28 February, 2010 - 2 March, 2010
W New York USA
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide. The ESOMAR Global Healthcare 2010 conference focuses on innovation, market trends, and the role of research as the catalyst of this evolution.

Email: customerservce@esomar.org

Web: esomar.org

Transformation 2010 (AAAA)
28 February, 2010 - 3 March, 2010
Hilton San Francisco Union Square USA
Transformation 2010 is not just the amalgamation of the 4A’s Media and Leadership Conferences. It’s a unique opportunity to get everyone—managers, creatives, media, digital, production—into the same room at the same time to discuss the pressing matters of the day. Collaborate with and ask questions of one another. Listen to leaders who have first-hand experience in transforming their own businesses to meet the emerging needs of a new era. Be a part of the bigger picture, the solutions to the time-consuming age-old questions of monetization and evolution.

Email: tstarwalt@aaaa.org

Web: aaaa.org

Social Media Series: Social Networking World Forum 2010 (Six Degrees)
15 - 16 March, 2010
Olympia, London UK
Two day event with four dedicated conference streams: Social Networking World Forum, Corporate Social Networking, Social TV and Mobile Social Networking Forum. Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more. Also includes joint exhibition & evening networking reception and full workshop programme within the exhibition area. Take advantage of a pre-show online meeting planner for all delegates. Free-to-attend exhibition-only passes also available.

Email: Natalie@SixDegs.com

Web: socialnetworking-forum.com

2010 Advertising Law & Business Affairs Conference (ANA)
17 - 18 March, 2010
The Park Hyatt, Washington, DC USA
The advertising industry is facing unprecedented challenges. Radical new policy initiatives, the most significant since the Great Depression, will transform the practice of advertising. Meanwhile, developments in the courts impacting the First Amendment and new regulatory and self-regulatory initiatives continue to reshape the legal environment for advertising. In celebration of ANA's 100th anniversary, our sixth-annual conference will take place for the first time in Washington, DC in recognition of the changing environment. These changes will impact virtually every aspect of advertising activity: from tax policy to the potential creation of a new mega-agency to oversee financial advertising and marketing, from the dramatic enhancement of the FTC's regulatory rulemaking and enforcement powers to the accelerating efforts to extend and expand existing regulation to the new media. Join us to hear from leading legal experts and top representatives from the FTC, FCC, FDA and the Congress in order to help you navigate this increasingly turbulent legal and political environment.

Email: registration@ana.net

Web: ana.net

Re:Think 2010: The ARF 56th Annual Convention + Expo (ARF)
22 - 24 March, 2010
Marriott Marquis, New York City USA
Re:think is the seminal research forum of the year where the entire industry gathers and the latest indispensable knowledge driving advertising and marketing is discovered, explored and challenged. The Re:think Expo showcases the latest innovative market research services and products in one easy-to-navigate location. Along with high-level networking, free education and leading-edge industry knowledge resources, the expo is a must-attend show. ARF’s exclusive knowledge resources will be featured and demonstrated at the expo.

Web: thearf.org

Research 2010: The Annual Conference (MRS)
23 - 24 March, 2010
Park Plaza Riverbank, London UK
This landmark event, now in its 53rd year, will continue to bring together the foremost movers and shakers, thinkers and innovators in research with groundbreaking papers, discussions and networking. The two-day conference will be chaired once again by Nick Coates, Research Director at Promise and Simon Lidington, Chief Exchanger at Insight Exchange. The four major themes of the conference this year cover society,sectors, business and techniques. We look forward to seeing you and your colleagues for what promises to be an exciting, inspiring and extremely worthwhile event.

Email: james.coyle@mrs.org.uk

Web: research-live.com

E-mail comments, questions and media theories for discussion.

Video Seminars

	Al Ries - War in the Boardroom (Part 1, Part 2, Part 3, Part 4). Lifting the Velvet Curtain in the boardroom. Why marketing always seems to clash with management.
	Al Ries - Focus (Part1, Part 2). Lecture on building brands through focus.
	Dan Kennedy's Magnetic Marketing Vol. 2. Dan Kennedy's amazingly powerful advertising, marketing, direct marketing, customer/client attraction and persuasion strategies revealed.
	Tom Feltenstein Speech (Preview). Neighbourhood Marketing.
	The Future of Media. Keynote speech by Digital futurist Mike Walsh to the graduating students of the Australian Film, Radio & Television School.
	Next Generation Innovation 2006. Discover why advertising might be dead as Guy Kawasaki moderates a panel of high school and college students to uncover what young people are doing with their cell phones, cameras, computers, game conceals, and parents credit cards.
	Rich Shefren's Business Building Presentation. Watch Rich Schefren discuss the powerful concepts behind his successful business building career.
	How to get more business through your website. A Distilled seminar on how to get more business through your website, covering search engine optimization, Google AdWords and pay per click (PPC) advertising and improving conversions.
	NextStep Web Workshop Part 1. This part of the first workshop discusses the basics of Internet advertising using text based ads. Key points are on uses of ads, who provides ad services, and common terms used in Internet advertising campaigns.
	Internet Marketing Traffic Generator - How to Advertise in EZines. Internet marketer and small business consultant Rasheed Ali describes how to write Solo Ads and Sponsor Ads to bring in quick bursts of traffic and sales to your website. This is a commonly overlooked way to generate a huge income online.

Documentaries

	The Persuaders. In "The Persuaders," a 90-minute documentary, media and culture critic Douglas Rushkoff examines how changes in marketing practices are influencing U.S. culture and politics.
	The Merchants of Cool. Creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

Events

	Future Marketing Summits - London (2006)
	Future Marketing Summits - New York (2006)

Interviews

Jay Conrad Levinson - Father of Guerrilla Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)

Audio Seminars

	Al Ries - Marketing Warfare (Part 1, Part 2)
	Al Ries - Laws of Marketing (Part1, Part2, Part3, Part4, Part5, Part6, Part7, Part8, Part9, Part10, Part11)
	Al Ries - Focus; The Future of Your Company Depends on It (Part1, Part2, Part3, Part4, Part5, Part6, Part7, Part8, Part9, Part10, Part11, Part12, Part13, Part14, Part15, Part16, Part17, Part18, Part19)
	Dan Kennedy - Customer appreciation (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6)
	Dan Kennedy - Magnetic Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12)
	Frederick Reichheld - The Loyalty Effect (Part 1)
	Godin, Seth - Making Money On The Web (Part 1)
	Godwin, Seth - Unleashing the Ideavirus (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38)
	Gonzo Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47, Part 48, Part 49, Part 50, Part 51)
	Jack Trout - The New Positioning (Part 1, Part 2, Part 3, Part 4)
	Jeffrey Fox - How To Become A Marketing Superstar (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27)
	How to Grow When Markets Don't (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47, Part48, Part 49, Part 50, Part 51, Part 52, Part 53)
	John Kilcullen - How to Build a Brand (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10)
	Lisa Ford - Building A Customer-Driven Organization (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Lisa Ford - How to Give Exceptional Customer Service (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Marketing Mindsets (Hypnotica interviews Jack Trout & Lee Silber) (Part 1, Part 2)
	Mitch Meyerson & Jay Levinson - Guerrilla Marketing Toolkit (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28)
	NYT - Sales & Marketing "Pocket MBA Series" (Part 1, Part 2, Part 3, Part 4)
	Portable MBA in Marketing (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8)
	Sergio Zyman - The End of Marketing As We Know It (Part 1, Part 2, Part 3, Part 4)
	Ten Deadly Marketing Sins by Philip Kotler (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13)
	Tim Sanders - Love Is The Killer App (Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9, Part 10, Part 11, Part 12, Part 13, Part 14, Part 15, Part 16, Part 17, Part 18, Part 19, Part 20, Part 21, Part 22, Part 23, Part 24, Part 25, Part 26, Part 27, Part 28, Part 29, Part 30, Part 31, Part 32, Part 33, Part 34, Part 35, Part 36, Part 37, Part 38, Part 39, Part 40, Part 41, Part 42, Part 43, Part 44, Part 45, Part 46, Part 47)