The Open Source in Media Knowledge. Decades now, we are trying to find out "How Advertising Works". MediaMedicKit soul purpose is to unlock this mystery.
Knowledge is Power.
Must Have Books and Papers
In this section are MUST HAVE Books and Papers for your Library. All links and prices are for reference use only. E-mail me for inquiries.
Upcoming Seminars & Events
Digital & Social Media Conference (ANA)
15 July, 2010
Grand Hyatt New York, Park Avenue At Grand Central USA
The first-ever ANA Digital Conference is a must-attend event for
anyone who is trying to navigate their brands through this
ever-changing media landscape. Digital media has become a part
of consumer’s daily lives and they have become accustomed to
viewing content and connecting with people wherever and whenever
they want. Social media and viral videos have especially
exploded in the last few years. Despite this rapid growth,
clients have many questions and their issues include
measurement, agency selection, internal org structure, and
relinquishing control to the consumer while trying to influence
the dialogue.
Email: registration@ana.net
Web: ana.net
INMA South Asia Conference (INMA)
5 - 6 August, 2010
Mumbai India
The INMA South Asia Conference is a market-leading event
designed to capture strategic best practices and the
practicalities of newspaper advertising sales for newspaper
executives from the leading companies in India, Pakistan,
Bangladesh, Sri Lanka, and others interested in this region.
Web: inma.org
Summer Marketing Educator's Conference (AMA)
13 - 16 August, 2010
Boston, MA USA
Web: marketingpower.com
Agency/Client Forum (ANA)
15 September, 2010
583 Park Avenue, New York USA
Business today is under extreme short-term pressure. For clients
and agencies alike, Wall Street quarterly profit expectations
are overwhelming longer-term decision making. The conference
will explore ways to enhance and improve the client/agency
relationship dynamic to help lead to the best possible work and
optimal business results.
Email: registration@ana.net
Web: ana.net
Congress - Odyssey 2010 (ESOMAR)
12 - 15 September, 2010
Athens Greece
The move from transactional to relational research is at the
forefront of change in the Market Research industry.
Technological advancements, societal changes and the current
economic crisis are creating new dynamics – challenges to the
"traditional" wisdom of market research and marketing. There is
an increasing emphasis on the need to continually seek and
demonstrate new value propositions. The face of market research
is changing and with it so are many of the approaches and
methodologies we employ. Through the use of collaborative
relations, active listening, increased dialogue and observation,
market research is assessing its position and developing a
diverse set of skills both traditional and new to meet these
latest demands and to ensure that market research advances and
adapts to this new marketplace. As we enter a new decade, we as
an industry must stop and take stock - to reflect on our
research and approaches from the past, differentiate between
perception and reality and determine what the future holds.
ESOMAR is therefore proud to announce Odyssey 2010 – The
Changing Face of Market Research to be held in Athens, the
birthplace of critical thought and the foundation of modern
culture.
Email: customerservce@esomar.org
Web: esomar.org
ad:tech London (ad:tech)
21 - 22 September, 2010
Olympia - National Hall, London UK
Email:christopheasselin@dmgworldmedia.com
Web: ad-tech.com/london
Advertising Research 2010 (Warc)
23 September, 2010
The King's Fund, London UK
The field of advertising research continues to embrace a period
of rapid change as new research tools offer both greater
insights and challenges to advertisers. In addition, a richer
media landscape is driving the need for brand communications
professionals to have a clearer understanding of which research
methods should be used as the science of advertising analysis
comes of age. One of the biggest challenges is how advertisers
can better manage increasing amounts of data and make sense of
far more complex findings to learn exactly which messages -
across which medium - are producing maximum ROI. The conference
will examine in depth the best research tools and methodologies,
helping you decide where to invest advertising spend most wisely
using the optimum mix of traditional and emerging research
methods.
Email: clare.beveridge@warc.com
Outlook 2011: INMA Europe Conference (INMA)
29 September, 2010 - 1 October, 2010
Krakow Poland
Over the course of this prestigious three-day event, hundreds of
newsmedia professionals from all over Europe will gather in
Krakow to take part in a range of networking, lectures, debates
and workshops about the latest media trends and the challenges.
Keynote presentations will be followed by thought-provoking
roundtable discussions that will involve the audience and
stimulate networking. This conference is all about sharing ideas
and inspiring change! It will be a unique experience because it
will offer surprise, debate, drama, engagement, memories, and
excitement!
Web: inma.org
Colin McDonald

|
|
How Advertising Works (£29.00) 1992, reprinted 1995, 1998 |
|
|
Is Your Advertising Working? (£45.00) July 2003 |
|
|
Pre-Testing Advertisements (£45.00) 1997, reprinted 1998 |
|
|
Sampling the Universe (£24.00) 1996 |
|
|
Tracking Advertising and Monitoring Brands (£45.00) June 2000 |
|
|
Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency ($45.75) November 1995 |
e-Papers

|
|
World of Advertising Research Center (WARC) - Advertising, Media, Marketing, and Case Studies. Over 10,000 e-Papers (pdf files) ($225.00) |
John Philip Jones

|
|
How Advertising Works: The Role of Research (from $228.10) June 1998 |
|
|
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths ($40.01) November 2003 |
|
|
What's in a Name: Advertising and the Concept of Brands ($68.58) March 2003 |
|
|
How to Use Advertising to Build Strong Brands ($61.95) July 1999 |
|
|
International Advertising: Realities and Myths ($61.95) October 1999 |
|
|
Advertising Organizations and Publications: A Resource Guide ($115.00) March 2000 |
|
|
The Ultimate Secrets of Advertising ($46.59) March 2000 |
|
|
When Ads Work: New Proof That Advertising Triggers Sales ($34.95) October 2006 |
|
|
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ($148.76) February 1999 |
Advertising and Media Related

|
|
Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness by Michael J. Naples ($14.40) December 1979 |
|
|
Effective Advertising: Understanding When, How, and Why Advertising Works by Gerard J. Tellis ($82.95) September 2004 |
|
|
Advertising Media Planning by Jack Z. Sissors and Roger Baron ($50.37) June 2002 |
|
|
1001 Advertising Tips by Luc Dupont ($19.95) November 1998 |
